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Pharmaceutical, Biotech and Medical device Companies
Pharmaceutical, Biotech and Medical device Companies
For decades clinical trials data has been the gold standard for decision making in healthcare. However, this practice is currently changing towards increased use of the real world data.
This shift is helping us to better understand the unmet medical needs, patient journey, define marketing strategy, support clinical decisions and more.
Value Based Healthcare (VBHC) solutions to assess patient outcomes
WHO reports that almost 10% of global GDP is spent on healthcare. So how to measure efficiency of this expenditure? Value based healthcare concept that is centered at the patients’ outcomes is one of the probable answers. It is the wide spread of EMR and EHR systems and resulted accumulation of real world data that really brings VBHC to life and allows to provide in depth analysis of treatments value.
Regulatory decision-making support
Now regulators around the world start recognizing the potential and importance of this data for regulatory questions at hand. Growing reliability and relevance of RWD allows it to become a vital instrument in consideration for both pre- and post-market decisions.
Market access strategies
Access to real world data can help understand current situation in specific geographies of interest regarding disease prevalence, treatment and prescription patterns. Traverse platform allows for regular updates with understanding campaign dynamics.
Personalized medicine
RWD can be used to identify genetic and molecular markers that predict response to drugs, which can be used to personalize treatment options.
See also
Healthcare providers
Drug discovery & beyond
Pharmaceutical, Biotech and Medical device Companies
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